I don't know what planet their marketing people are on, but the slogan “The New AT&T” really bothers me. It's not the new AT&T, if anything it's closer to the old AT&T. Check out this image taken from the AT&T wikipedia article:
I guess it’s part of the thinking that if you repeat something enough people will believe it is true. Of course what is really bothering me is I spent 45 minutes with “The New AT&T” last night on the phone activating a replacement lost cell phone for Michelle. I’ve come to the opinion that all cell phone companies suck and it’s no longer the choice of which one sucks less. They’re all large, monolithic organizations that couldn’t care less about their customers and make interacting with them as painful as possible. I want an iPhone, but not bad enough to deal with “The New AT&T.”
